To providing as much information on where your coffee comes from as possible.
You know the name of the vineyard, origin, and grape variety when you buy a bottle of wine, but most people have no idea where their coffee comes from, let alone the variety that was grown.
The less information you know about the coffee you’re drinking, the lower the quality. If you have no idea where the coffee you are drinking came from, that information is being hidden from you in order to get cheap exploitative coffee.
We Go "BEYOND FAIR"
Fairtrade has stated that their minimum price of $1.70 for organic coffee does
not go far enough to lift farmers out of poverty and in their words, "the export price would have to be around $2.00 per pound for our four-person farming household in Colombia to earn a living income." We agree. That's why we commit to always paying substantially more. Our minimum commitment is $2.50 but our average is currently $4.05, over DOUBLE Fair.
An International Crisis
The global coffee industry is currently facing a pricing crisis mostly due
to oversupply. The average farmer’s income has not changed in the past
20 years – or has actually declined when taking into account higher farming
costs. 80 percent of global sales are now attributed to just three multinational corporations.
Beyond monetary support, we provide specialized tools in addition to education that improve the quality of the coffee, helping to raise their cupping score.
Cupping scores play an important role in determining the market value the farmer will get for their crop. The higher the score, the more money they can charge per pound.
One of the tools we provide are refractometers that measure the sugar content in coffee cherries, helping the farmer determine optimal picking times.